A business logo can provide your company with a powerful image and give your business a polished, more professional look. Many companies choose to hire a professional to take on the creative work, but if you possess even the slightest bit of ingenuity then creating your own logo may be the most affordable route to go. Here are some tips that will help you along the way.
A business logo should reflect the nature of your business and the type of services you offer. Fonts may help suggest an image such as the classic and bold typeface works well to suggest a solid, powerful appearance. You may even consider a more whimsical typeface, let’s say, if you coordinate children’s parties.
Turn to existing logos for inspiration. As long as you don’t use the exact design, you can combine ideas from a variety of logos to make one for your own business.
Choose colors that’ll represent your company well. Warm colors will give off a youthful and energetic appearance, while cool tones give a calm, professional feel. Red and orange illustrates a strong and aggressive image, while green and magenta commands respect.
A good design should be clean and simple, not cluttered and not abrasive in appearance. Be practical and keep in mind that less is more.
Have your friends, or small business group (if you belong to one), evaluate your finished design. It always helps to have feedback.